Facebook X Stagecoach

In collaboration with Sun-ny Side Up Studio

The Facebook Canteen at Stagecoach aimed for guests to take a break from the heat, meet fellow music lovers, and engage in interactive experiences celebrating the launch of Facebook’s new Friends Tab. The visuals combined rodeo-inspired typography with custom illustrations to reinterpret Facebook’s identity as a western canteen. Applied across signage, interactive installations, and a portrait moment, the design blended nostalgic Americana with modern digital connectivity.

Experiential & Exhibition Design, Campaign Art Direction, Branded Merchandise, Print

People gather outside a building decorated with a Facebook logo and large straw balls intertwined with ropes, with palm trees in the background, during an outdoor event at sunset.
Two people standing in front of a Facebook promotional display with hay bales and ropes, holding large blue Facebook signs. The woman on the left is wearing sunglasses, a white T-shirt, denim shorts, and a fanny pack, smiling. The man on the right is wearing sunglasses, a white T-shirt, dark pants, and brown shoes, with a beard and long hair, and is holding a sign that says 'Come Hang with Facebook'.
Group of people in a crowded indoor space, some wearing cowboy hats, two visible men with dark hair and facial hair, some looking at the camera and others engaged in conversation.
Indoor scene at a party with people dressed in western or country-themed costumes, including cowboy hats and boots. A girl with long red hair and a denim outfit is smiling and interacting with others. The background shows a blue sign reading 'Style Your Snap' hanging on the wall, with several other guests, some taking photos, and warm lighting illuminating the room.
A person wearing a denim jacket is placing a security camera into a clear acrylic display case filled with multiple security cameras. Behind the display, there are large straw bales, and below it, a green cactus plant and white gravel ground. Blue text on the display reads, 'Drop your camera here. We'll do the rest.'
A person's hand with tattoos is holding a small hammer over a flat surface. Several containers of colorful beads and jewelry-making supplies are on the table.

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