Facebook X Stagecoach

In collaboration with Sun-ny Side Up Studio

The Facebook Canteen at Stagecoach aimed for guests to take a break from the heat, meet fellow music lovers, and engage in interactive experiences celebrating the launch of Facebook’s new Friends Tab. The visuals combined rodeo-inspired typography with custom illustrations to reinterpret Facebook’s identity as a western canteen. Applied across signage, interactive installations, and a portrait moment, the design blended nostalgic Americana with modern digital connectivity.