Beaming
When enjoying a nice hot day, the last thing you want to worry about is your makeup. Beaming cosmetics are meant to stand the heat, so you don’t have to sweat the small stuff.
MAKEUP & THE BEACH
HOW ITS DIFFERENT
WE CAN HANDLE THE HEAT
When you love makeup, you don’t want your environment to stop you from wearing it. Women everywhere are wearing makeup to the beach, even if it isn’t made to stand the elements. So why aren’t there more brands focusing on this issue?
Beach-proof makeup is possible, but does have different elements than your average cosmetic product. They should protect you from the sun, be light-weight, easy to re-apply, and completely water, sweat, and smudge-proof.
Beaming creates products that have everything you need for a day in the sun. They can handle the heat and keep you looking fresh-faced all day long.
TARGET MARKET
The fresh-faced, minimal makeup look is bigger than ever. The Beaming target market uses makeup as a way to enhance their natural features, not cover them up. They look forward to Summer all year long, and live a simple, slower-paced lifestyle. They are natural, minimal, and stylish.
BRAND PLATFORM
Beaming is heat you can handle. It’s all about capturing the energy of Summer, the feeling of basking in the sun and letting your worries slip away. It encompasses relaxation and simplicity, and has a delicate and pretty touch.
DESIGN
The design of Beaming embodies a sophisticated and serene look. The floral shadows on every package represent a refreshing break from a hot day. The “B” secondary logo and brand symbols are doubled to emulate shadows and light, and the bright, warm color palette encompasses the heat of a perfect Summer day. Each structure is made with convenience in mind, is light-weight and easily tossed in your beach bag.
