Meraki
With canned cocktails trending, Meraki brings a new type of alcohol to the market, putting a twist on traditional Greek culture with fruity and fun flavors.
WHAT IS OUZO?
FUN IN GREECE
TWIST ON TRADITION
Ouzo, a sweet & strong alcoholic spirit with a distinct licorice flavor, is the official drink of Greece. It has not only been enjoyed for decades, but is known as the ultimate celebratory beverage in Greek culture.
There is a fascination with Greek culture worldwide, with the New York Times listing Greece as one of the most popular vacation destinations in 2019. It is admired for its lively islands like Mykonos and Santorini, where you can bask in the sun all day or party the night away.
But in addition to this fun lifestyle, Greece is filled with history and traditions dating centuries back in time. Meraki celebrates the exciting and vibrant lifestyle of Greece while honoring it’s strong cultural roots.
TARGET MARKET
Meraki is perfect for people who love exploring new cultures, especially through food and beverage. They are excited by products that take them to new places. They are adventurous, extroverted, and curious.
BRAND PLATFORM
The word Meraki is a Greek word, untranslatable in English. It means to put a piece of yourself in everything you do with passion and love. the Meraki brand aims to do just that, putting a little piece of the love and passion of Greek culture into all of their products.
DESIGN
The goal of Meraki was to create something fun and energetic. This is shown through the splashes of fruit juice, focusing on the strong citrus flavors of each drink. The traditional Greek bust yells out “oh so Ouzo!” is on every can, giving the design a quirky and comedic touch. Combining a symbol of traditional Greece with fun & modern imagery puts a twist on tradition. Off-pack, Meraki hopes to bring a piece of Greece to beaches around the country with it’s traveling bar.
