Beau
Men’s cosmetics have existed behind-the-scenes for years, so why hasn’t there been a makeup brand proudly made for men? Beau aims to make cosmetics that are easy to use and understand, and can naturally enhance your look, giving you the confidence boost you want regardless of gender.
MEN & MAKEUP TODAY
THE PRICE OF LUXURY
BACK TO BASICS
The current market for Men’s cosmetics is very sparse, mostly seen in luxury brands. Top brands such as Tom Ford, Chanel, and Clinique, have taken some of their most popular products for women, and attempted to market those same exact products to men.
Because of these products luxury status, they are not sought out by the average man. For men to explore the cosmetics industry, the products need to be made available in everyday retail and approachable.
Beau will make products that are not only in reach, but easier for men to imagine themselves using. Products that naturally enhance your features, and give men a more put together look with minimal effort.
TARGET MARKET
The Beau brand is for anyone wanting to look and feel their best. There are men everywhere who are interested in the world of cosmetics, but have never felt like it was made for them. Men who wear Beau are open-minded, stylish, and polished. They are wanting to look and feel their best everyday, weather it’s in their career or their day-to-day life. They appreciate products that are minimal, practical, and creative.
BRAND PLATFORM
Beau is all about making products that are user-friendly and comfortable. They are open-minded and creative, always looking for new solutions to make life simpler. They want their products to exude confidence, inclusivity, and positivity. They are understanding of people’s problems and insecurities, and believe that you should never let them stop you from living your best life.
DESIGN
The design for Beau was made with usability in mind, no other tools needed. The color palette is meant to feel polished and inviting, with the yellow pop and scattered letters giving a creative, clean attitude. Each package includes steps and guides on how to get the most out of your products.
