Gaia
With so many options in the world of protein bars, a very special ingredient makes Gaia stand out. Cricket protein is a healthy and sustainable option gaining popularity. Gaia proves that eating bugs isn’t just for the tough and rugged, they look to inspire the adventurous women of the world to take part in this amazing new ingredient.
DID YOU SAY BUGS?
WHY CRICKETS
SUPPORTING WOMEN
Eating insects has been popular around the world for centuries, but is only just starting to be appreciated in the United States for its unique properties. Cricket protein is the most popular insect resource, loved for its sustainable, healthy, and delicious qualities.
Some quick facts about crickets: they provide 4x more iron than spinach, 2x more protein than beef, and more vitamin B-12 than salmon per serving. They are also easily farmed in small spaces using minimal resources, making it one of the most efficient, earth-friendly protein sources out there.
One surprising fact about cricket protein is how it has the ability to empower female farmers with independence and opportunities for farm ownership. Cricket farming can be achieved by anyone with a backyard or kitchen window. It requires less capital and physical labor compared to traditional livestock, making it accessible to women everywhere.
TARGET MARKET
The Gaia target market are women who not only want to buy food that’s good for them, but good for the world. They are always researching new trends and stories, interested in social justice and sustainability. They believe you vote with your dollar, and want to use their voice to create positive change. They would describe themselves as feminists and are proud of it!
BRAND PLATFORM
Gaia is about creating a community of women wanting to change the world. It believes in innovation, research, and respecting our planet. Gaia promises to not only source their cricket protein from female-run businesses, but also gives back proceeds to women looking to start a farm of their own.
DESIGN
The packaging for Gaia aims to unveil a new side of insect protein- one that’s delicious, clean, and beautiful. The bright colors and illustrations invite women everywhere to give crickets a try. The logo shows crickets in a way that is feminine and abstract. While insects get a negative connotation, Gaia wants to show that they can be appealing and tasteful. The use of insect protein makes Gaia stand out from other female-focused protein bars, while the femininity sets it apart from other insect protein.
