The Facebook Road Trip

In collaboration with Sun-ny Side Up Studio

The Facebook Road Trip was a bus tour spanning six cities, including Los Angeles, Boulder, Menlo Park, Dallas, Nashville, and New York City.

The overarching theme centered on community, with every element of the experience integrating Facebook in ways that felt personalized, shareable, and nostalgic. The design aesthetic was inspired by vintage diners, spaces known for bringing people together and creating a sense of comfort.

Each stop highlighted key Facebook features, including a traveling photo studio for updated profile pictures, vintage markets sourced from Facebook Marketplace, customization stations for merchandise, and packaging for local food and beverages. Every city was thoughtfully tailored to reflect its local culture, influencing both the activations and overall design details. A custom tour tee for each stop further reinforced the localized approach.

Experiential & Exhibition Design, Campaign Art Direction, Branded Merchandise, Print

White T-shirt with blue graphic of New York City skyline, Statue of Liberty, police car, and the words 'New York' in large cursive font.
Two people holding cups of hot chocolate topped with whipped cream in Facebook logo shape and cocoa powder.
A person is walking outdoors carrying a shopping bag with a "Thank You!" message and a Facebook logo. They are wearing jeans with studs along the side, a tied white shirt, and brown shoes. In the background, there are people and palm trees.
A blue welcome sign with an arrow pointing to the right, situated on a sidewalk with flowers in blue baskets below. Part of a blue trailer with a white canopy is visible to the right. In the background, there is a chain-link fence and signs, with trees and utility poles behind.
A circular Facebook-themed wheel with various suggestions about using Facebook, including to add something new to your profile, update your profile picture, start a Facebook photo album, post a crush, poke someone you’ve been missing, tell a Facebook story, or describe your week in an email. The wheel is mounted on a white pole in front of a green hedge.
A blue basket holding artificial white flowers and brown pinecones, placed beside a stack of blue business cards with a white QR code and text, on a wooden surface.
A white Boulder ice cream cart with two large wheels, underneath a white fringed parasol, set against a green hedge, with a mountain and trees graphic on the side of the cart.
A white T-shirt with a blue graphic design of Los Angeles landmarks and palm trees, with the words 'Welcome to California' and 'Los Angeles' written on it. The T-shirt is placed on a wooden surface alongside scissors, a container, and some rhinestones.
Event invitation poster for a Facebook Road Trip in Los Angeles on Sunday, August 31st from 10am to 6pm, featuring portraits by Thalia Gochez and styling by Harper Slate, with vintage finds at Public Figure, Miztermiller, Lue Studios, and BG, including event details and RSVP link.
Hands holding a foam finger shaped like a thumbs-up sign and a cup of ice cream with a spoon in front of a green hedge.
Person holding a wedding bouquet wrapped in white paper and tied with a blue ribbon that says 'Facebook Dating'.
Neon sign with Facebook logo and the text 'Los Angeles' on a wooden wall.

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