Nike Swim Pool Party

In collaboration with Sun-ny Side Up Studio

Graphic direction for the Nike Swim Spring & Summer Collection launch in Los Angeles, encompassing event signage, immersive brand activations, and an interactive customization station.

Experiential & Exhibition Design, Campaign Art Direction, Branded Merchandise, Print

A sign reads 'Photo Booth' at a swimming pool area surrounded by trees and plants, with a partially visible pool and a pool float nearby.
A silver bowl filled with ice holding several bottles of Nike Swmm drinks, some red and some black, with white caps.
A table with a large floral arrangement in a glass jar and a food menu sign. There are small plates with sliced meat, cherry tomatoes, and other appetizers.
Stack of crossword puzzle papers on a wooden table with a purple and green flower and a pen holder.
A person's hand holding a phone over a jewelry display case with various small jewelry pieces inside, in a warmly lit environment.
Signboard for a sitting room at a swimming pool area, surrounded by green bushes and purple flowers, with a building in the background.
A woman with long brown hair and sunglasses posing in front of a mirror. She is wearing a white crop top, black pants, and a black jacket. The mirror has a red Nike and SWOOSH logo on it.

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