Instagram “Girl Dinner”
with Paula’s Choice and the Maher Sisters

In collaboration with Sun-ny Side Up Studio

Bringing the “Girl Dinner” trend to life in collaboration with Instagram and Paula’s Choice. Inspired by the viral moment sparked by influencer Olivia Maher, alongside her sister, Olympian Ilona Maher. The idea was brought to life through an elevated girls’ night in, with custom illustration, styled table settings, custom pajama personalization, and a charm station.

Experiential & Exhibition Design, Campaign Art Direction, Branded Merchandise, Print, Digital

Pink and white invitation for a girl dinner event hosted by Instagram and Paula's Choice Skincare featuring the Mahe family. The invitation includes illustrations of two glasses with ribbons, surrounded by small hearts and star-like decorations. Text details the event, date, time, location, and dress code, all in pink.
Tray of mini cheeseburgers, tray of French fries in striped paper containers, glass of olives with skewers, and a person holding a drink with olives.
Five women on a bed, laughing and smiling, with one holding a newspaper that reads 'NOW SINGING GIRL DINNER' in pink letters.
Martini glass with green olive on a skewer, pink cocktail pick labeled 'Girl Diner.'
Tray of French fries in striped paper bags labeled 'Girl Dinner' from Paula's Choice, with a person in a white blazer in the background.
A bouquet of peach Gerbera daisies, pink ranunculus, and light pink sweet peas in a gold vase. Next to the flowers, there are skincare products from Paula's Choice, including a moisturizer and a lip treatment, displayed on a white tray. An informational sign with pink text and graphics promotes skincare for women.
A craft table with various jewelry-making supplies, including containers of colorful metal rings, beads, and charms, a vase with pink and peach flowers, and a sign that reads, "Make It, Clip It, Flaunt It!"

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