Min
Min vitamins bring some fun into your daily self-care routine, with all natural ingredients you can trust.
SELF-CARE
VITAMINS
A FUN TAKE ON HEALTH
“Self-care” is an ever-growing industry taking the world of health and beauty by storm. Self-care is defined as taking time to focus on your mental and physical well being, letting go of unwanted stress. Brands everywhere are creating products specifically focused on improving your self-care routine.
The world of vitamins has grown significantly in recent years, with options that bring more than traditional Vitamin D or Calcium. With new ingredients from natural sources, brands are starting to find ways to bring together the worlds of health and beauty, with vitamins for skin, hair, nails and more.
Each Min vitamin gummy focuses on a different health component- body, beauty, and mind. Min wants to be a fun part of your self-care routine, something you can look forward to each night or morning. They use all-natural ingredients to ensure you are getting the best care possible.
TARGET MARKET
Min attracts women who love all-natural and organic products. They may also love activities like yoga and cooking, anything that makes them feel good while they can have fun too. While taking time for themselves is a priority, they have busy schedules that don’t always leave a lot of lounge time. Any quick and simple moment of bliss is a great addition to their day.
BRAND PLATFORM
Min believes that just one small positive act can improve your health and mentality. Min is something to incorporate into your routine that is fun and simple. Health doesn’t have to be challenging or boring, it can be as easy as one vitamin a day. They believe that beauty starts from within, and that practicing a positive mentality will change your overall lifestyle for the better.
DESIGN
The Min brand brings and fun and funky take on a minimal and natural product. The light monochromatic palette and thin line illustrations give an organic feel, while the contrasting retro typography and bright red accents bring an upbeat attitude.
